In addition to amplifying pieces of earned and owned media, social media gives your brand a “voice” and breaks down barriers between you and your audience. In fact, it allows your audience — and your employees, for that matter — to have a say in how your brand is perceived. For that reason, it’s important not only to have a social media presence, but to ensure that this presence is executed properly. Below is a list of our social media strategies, designed to drive conversation and engagement.