Earned Media

We’re all about playing the role of “connector,” providing reporters with captivating storylines and getting our clients the attention that they deserve. Media placements are “earned” because coverage is never a given — you have to earn the respect and trust of the media, and we do that by working hard to cultivate lasting reporter and editorial relationships on your behalf, rather than just trying to use reporters for exposure. Below is a list of earned media strategies that we employ to put our clients in front of a relevant and expansive audience.

Our targeted services include:

Messaging and brand development

Persona development

Thought leadership programs

Media list development
and management

Expert source pitching

Market commentary pitching

Media training and interview preparation

Media tour planning and on-site facilitation

Press release drafting, editing, and distribution

Bylined article drafting

and pitching

Corporate awards and

rankings submissions

Conference and

event support

Public speaking, pitching,

and preparation

Crisis communications

planning

Industry news curation